Shopping by Video By Steven Wolgemuth

Published by  Dressage Today Magazine (August 2002) and reprinted by permission.

Video technology has changed horse shopping irreversibly. Using today’s information resources, you can find 20 dressage horses for sale around the world after one hour of research. Within a week or two, you can have many tapes to evaluate. Post an advertisement to sell your horse, and nearly every caller will request a video before considering a test ride. Clearly, asking for a video has become the norm for many buyers in today’s market.

Read more: Using Video to Evaluate and Purchase Dressage Horses for Sale