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Winter 2010 News Letter

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Impulsion Unlimited Dressage Horses for Sale and Representation Winter Newsletter

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Winter Arrives With Snow and Cold Temperatures in Virginia.

Chances are good that it is cold where you are too so we won't belabor the point

Dear Friends:

This is the second quarterly newsletter since reworking the website to better assist matching buyers and sellers with quality dressage horses. As of today, there are 1,863 of you receiving this email that interacted with us as buyers, sellers, or are friends of Impulsion Unlimited.

Dressage Horse Sales Activity Update 4th Quarter 2009 and Outlook for 1st Quarter 2010

Selling activity was good in 2009 and continued into the first half of the 4th quarter. Sales typically slow down in November and December and begin picking up again in January. The trend is continuing into 2010 which is good news considering some people;  believe the economy devastated horse sales in 2009. Our experience is different. Selling time on average is increasing somewhat but quality horses are still in demand in all price ranges.

In the broader market, prices are all over the map and generally fell along with the rest of the economy. We observe the bigger challenge is in the mid-range of the market where many of the Internet sellers were asking way above market prices through the Summer/Fall and then started dropping prices as Winter approached almost as fast as the temperature, sending a false signal to some  buyers that the market is in free fall.

For Sellers:

There are bottom feeders out there including one who recently tried horses here thinking that a good negotiating approach on a well priced 3rd level horse at $25K would be to offer no more than $15K and only with a perfect vet check. We believe as a seller your best approach is be realistic. You shouldn't have to negotiate very much. SalesCoach911 TIP: Saying upfront you are negotiable on price is the surest way to send the wrong message.

For Buyers:

There are more horses on the market today than last year at this time. This is good news for some and problematic for others. Those that have a clear idea of what they are looking for and have a defined process to get their new horse in the barn will be able to find a good horse at a fair price. On the other hand, there are those taking the approach that they have to look at everything. They will be searching longer and in the end spend lots more time and money.

New Service Announcement:

SalesCoach911.com

  • Do you need help with marketing your horse on your own or buying your next horse and can't find or get your professional to help you?
  • Do you need someone to help you with a negotiation?
  • Do you need help with pricing, advice on how to do a video or write an ad?
  • What websites should you use? What about Social Media? Do you need a website for your farm?
  • Do you need a disinterested party to help you evaluate a video? Help you with what questions to ask a seller?
  • Do you need help focusing your search to find the right horse while lowering search expenses?
  • Do you just need someone with an ear to listen?

If you answered yes to one or more of these questions, we would like to hear from you.

For the price of a lesson or two you could have access to one on one help from your own personal SalesCoach with over 20 years Corporate and Equestrian sales experience.

THE GOAL IS to help you obtain a better outcome, given your situation that pays back many times over. Call Jeff at 540-296-0836 to schedule a short conversation to see if he can help you. Or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

2 of more than 10 Featured Horses in our barn:

Ravelisko: $45k Price will Increase in Feb.

Gorgeous Amateur Safe 4rd Level EASY to Sit School Master with the Talent to go all the Way!

Ravel is a 1998 solid 3th level 17 hand dark bay imported dutch warmblood sweetheart. He will be a fantastic horse for a FEI Young rider, or an amateur who wants to be competitive.

Ravel is kind, and forgiving of mistakes, and has beautiful gaits that are easy to sit. He is absolutely gorgeous and will stand out in any crowd. He is ready to help you earn your bronze medal and then move ahead to the small tour! He is sound, sane, and a gentleman in all situations. You can't help but fall in love with this one!

Why go to Europe when he is already here! Hurry, he will not last!


Jorongo Mor: $50K

Internationally Approved Andalusian Stallion: Performance Proven Winner Under Saddle, in Hand, and as a Sire.

Working 2nd Level Amateur Safe Andalusian PRE Stallion 16.1 hands  Jorongo Mor

If your think you need to go to SPAIN, BRAZIL or MEXICO to find a Proven Winning FEI quality Andalusian Stallion, STOP, don't  book any flights without talking to us FIRST about this incredible opportunity!

PRE Revised 2003 Stallion of Escalera Descent who is a proven winner in the Breed Show stallion classes, in the Dressage Arena in USDF recognized open competition currently working Second Level with  demonstrated clean flying changes and showing talent for collection and Piaffe

Jorongo MOR exhibits the movement  much sought after by the Dressage World allowing him to compete and win against the Warmbloods.

Other Announcements and News:

Jeff's article on Buying and Selling Horses in Today's Economy is published in Warmbloods Today Magazine and on the newsstands now. A copy of the article can  be found on our website or better yet get a trial subscription at: www.warmbloodstoday.com

Our relationship with the Virginia Tech Equine Sciences program continues to grow. Dr. Splann, the program director requested Sue to provide opinions of value for the horses to be sold by the breeding program going forward.

We opened up access to our database so that you can complete a form with detailed information about your new horse needs or information about a horse you would like us to consider selling for you. They can be found under the "Horses for Sale" and "Horse Representation" menus.

IMPORTANT Subscription Information:

You have several options with this newsletter subscription in the links below.

Please update your "Preferences" for newsletters. There is a second newsletter for active buyers in the works and the default is set to send it to you. We don't want to send anything you don't want to receive. The additional information on the form is purely optional.

Then, we hope you will share the word by forwarding this email to at least one friend.

Best regards and a very successful 2010,

Jeff Johnson and Sue Cooper

Impulsion Unlimited

540-296-0868

http:www.impulsionunlimited.com

Mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

How to video a young horse for sale

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Hi - we met at the Pam Goodrich Clinic.


Your website is very informative - I will definitely recommend you folks to anyone looking to sell their horse.

Anyway, I wanted to follow up with you guys - not that I'm in the business of selling horses but since I'm sometimes asked to prepare videos for folks thought it would be helpful to followup our conversation at PG clinic - Also, I have a 3 yo WBx (DW, Holsteiner, TBX) bay white pinto and may have to sell him . Anyway  here are links to some videos I've edited.

Thanks for looking - would appreciate any comments, feedback, etc.
Thanks much.

Thanks for your email. Here are a ideas you might want to consider.


My first suggestion with him would be to get him going under saddle before trying to sell him. There are a ton of unbroken 3 y/o's out there and unfortunately, they are not bringing a lot. I think your investment of time or money to get him started under saddle would pay back very well.

It was difficult from your video to get a good feel for temperament, conformation and basic gaits which are the primary areas as a buyer I would be trying to evaluate.

With an unstarted youngster I would be looking for the following for evaluation:


Temperament

  • Catching/Leading
  • Grooming
  • Aisle Manners (cross ties etc.)
  • Picking Feet
  • Clippers
  • Walk and Trot straight away and to the camera on a lead line
  • Loading on and off a trailer (in standing wraps)

Total length of completed video section should be 3-5 minutes.


Conformation


Still Photograpgy: all shot with a 50mm lens to minimize distortion

  • A nice head and neck shot (braids are recommended)
  • Front
  • Back
  • Side  showing all four legs (open pose) with neck out
  • Closeups of legs: Front, Back and Side
Still Shot of Trot - Usually I take these with the my Nikon but you can also get good shots out of the video editing software if shooting 29 Frames a Second (non-interlaced mode). Most video editing software lets you put still pictures in your video like a slide show (allow 3-5 seconds for each picture.


Movement

  • Walk and trot in a straight line away and back towards the camera.
  • A few minutes of Walk. Trot, Canter in and enclosed area at liberty in wraps.
  • As a 3 year old, I would want to see Walk, Trot and Cantor  both directions on a lunge line at a minimum.

Other information:

  • Introduction Titles

  • Pedigree if that is a selling point

  • Credits including how to reach you for more information

Final Thoughts:

 

Some people really like lot's of creative presentation in their videos "slow motion" and other "special effects". I feel that it is easy to over do it and creates a distraction to the subject matter so I would avoid extreme creativity.
   

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